Plumbing Business Launch
Built a complete client acquisition system from zero for a new plumbing business - brand, website, Google Ads, and lead generation infrastructure - generating 40 paying clients in the first 90 days.
Services:
Brand Strategy, Web Development, Google Ads, Go-To-Market Strategy
Industry:
Trades / Plumbing
Timeline
90 Days
The Challenge
A skilled plumber with 12 years of trade experience was launching independently. No website, no brand, no Google presence, no clients. His entire pipeline plan was word-of-mouth. The competitive advantage identified: local competitors all had 3-5 day booking waits. Same-day availability as a USP was viable - but only if the digital infrastructure existed to capture that demand.
Zero digital presence at the start
No brand identity or consistency
Completely reliant on word-of-mouth
Competitors had weak mobile experiences and slow responses
The Solution
Four parallel workstreams with a 90-day launch target.
Weeks 1-2: Brand + domain + Google Business Profile. Establish existence before spending on ads.
Weeks 2-3: Conversion-focused website - mobile-first, 3-field form, click-to-call hero on every page.
Weeks 3-4: Google Ads - emergency and planned service campaigns, tight 15km radius geo-targeting.
Week 4+: Iterate based on first lead data. Optimize toward the highest-margin service types. Core USP embedded everywhere: Same-day service. Upfront pricing. Licensed and insured.
Wordmark logo and brand identity
5-page WordPress website, mobile-first
Google Ads - 2 campaigns from day 14
Google Business Profile fully optimized at launch
Call tracking from day one
The Result
First paying client arrived on day 8. 40 clients in the first 90 days.
First client: Day 8 (Google Ads)
Clients in first 90 days: 40
Average job value: $420
Revenue in first 90 days: $16,800
Cost per acquired client: $37
Google Business Profile views: 1,240 in 90 days
Average review score by day 90: 4.8 stars (12 reviews)
