Streetwear & Sneaker Brand

The Challenge

A growing Canadian eCommerce brand was running fragmented ad campaigns across three platforms with inconsistent results. Google Ads was underoptimised, Meta was producing erratic returns, and TikTok had never been tested.

The business had a strong product-market fit but no cohesive paid strategy to scale it. They needed a performance partner - not an agency that reported vanity metrics and invoiced monthly.

• Fragmented campaigns with no unified strategy

• Creative fatigue across all Meta ad sets

• Zero TikTok presence despite a strong target demographic

• No revenue-based conversion tracking in place

The Solution

We rebuilt the entire paid advertising infrastructure from the ground up - treating each platform as a distinct channel with its own role, budget logic, and creative strategy.

Google Search captured high-intent buyers. Meta became a top-of-funnel and retargeting engine. TikTok was tested with a controlled budget to validate the audience before scaling.

Weekly budget allocation shifted dynamically based on real-time ROAS - never locked into monthly budgets that ignored performance signals.

• Complete Google Ads account restructure

• Three-layer Meta funnel (cold, warm, hot audiences)

• TikTok creative testing framework

• Dynamic budget allocation based on weekly ROAS

• Revenue-based conversion tracking across all platforms