Multi-Location Dental Clinic
Built a unified web platform and paid ads strategy for a three-location dental clinic - generating 294 new patient enquiries in 90 days at a $38 cost per lead.
Services:
Google Ads, Web Development, Conversion Optimization
Industry:
Healthcare / Dental
Timeline
60 Days Build + 90 Days Ads
The Challenge
Three locations. Three different websites built by three different freelancers over six years. No consistent branding, no cross-location tracking, no way to know which marketing drove which patient.
Google Ads was running at one location only - managed internally by front desk staff. Patient acquisition was entirely dependent on word-of-mouth.
Three separate websites with no unified brand
Average page load time: 6.8 seconds
9-field patient intake form killing conversions
Zero conversion tracking across all locations
Google Business Profiles are incomplete for all three locations
The Solution
Two parallel workstreams running simultaneously - web consolidation and paid ads launch.
Web: One unified platform with location-specific pages. Online booking integration. Form reduced from 9 fields to 3. Page speed rebuilt from 6.8s to under 2 seconds.
Ads: Three location-specific campaigns with service ad groups for high-value treatments. Location-specific copy tested against generic - outperformed by 34% CTR.
Unified WordPress platform with 3 location pages
Online booking integrated (ClearDent)
Contact form reduced from 9 fields to 3
Schema markup for local SEO
Google Ads across all 3 locations simultaneously
Radius bidding - higher bids within 5km per location
The Result
296 patient enquiries in the first 90 days. Website conversion rate nearly quadrupled.
Increase in collection page views
Higher add-to-inquiry actions
Improved time on site
